Yeah Valve learned from their Skyrim venture pretty well - don't say anything about until you announce it's happening and then wait for the internet shitstorm to occur and be forced to walk back on what you announced. Seriously, gaming companies have the absolute worst communication practices in the world. You get more transparency out of the CIA.
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Ok taking a haitus from dota and this is what I hear? Volvo trying to make a profit off custom maps like skyrim? Also first paid map "Roshpit Champions" using Wow buttons so he apologizes? Now come on, Warcraft 3 is FREE! Skryim is FREE stop this Gaben B/S.
source: http://www.pcgamer.com/valve-custom-game-pass-interview/
http://www.pcgamesn.com/dota-2/valves-first-paid-dota-2-custom-game-dev-apologises-for-stolen-content